Central Adirondack Partnership for the 21st Century, Inc., after 20 years of operation under that heading, has announced and unveiled its shift in branding.
The decision was made that CAP-21 needed a new upgrade to be more visible, and thus more effective in the region it operates in. Since 2000, LivingADK has brought over $12 million dollars to the region for community need, and we have identified that we haven't done a good enough job of telling the community who we are and what we can bring to the table.
The re-brand included:
- New name
- New logo
- New website
- The addition and maintenance of an Instagram, Facebook and YouTube accounts.
The hope of the board and staff is that this brand clarifies what (formerly) CAP-21 brought to the community as "Everything we need to Live, Work and Play in the West Central Adirondacks." Similarly, an online presence will help to move the epicenter of the focus out from Town of Webb and further out all along the Route 28 corridor and allow communication better with folks all across and outside of the region.
This effort was made with the help of and design of the LivingADK board and staff along with the expertise of Trainor Associates.
Follow us on social media
Facebook: @Living ADK
Instagram: @LivingADK
Twitter: @LivingADK1
Youtube: LivingADK
